Create a visual identity that conveys innovation, elegance, and the transformative power of light.
Differentiate Arora in a crowded market while maintaining a sense of professionalism and trustworthiness.
Developed a minimalist logo featuring a stylized light beam. Created a cohesive visual system including a vibrant yet sophisticated color palette, custom iconography, and sleek product packaging designs.
30% increase in brand recognition within the industry
25% boost in product sales within 6 months of rebranding
Featured in two major design publications for innovative branding.
