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Auden: Poetic Visual Identity

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Auden: Poetic Visual Identity

Case Study

Case Study

Auden: Poetic Visual Identity

Auden: Poetic Visual Identity

Auden, a start-up poetry app, needed a visual identity that would appeal to both traditional poetry lovers and a younger, tech-savvy audience.

Auden, a start-up poetry app, needed a visual identity that would appeal to both traditional poetry lovers and a younger, tech-savvy audience.

Mission

Mission

Craft a brand identity that bridges classical literature and modern technology.

Challenge

Challenge

Strike a balance between a timeless, literary feel and a contemporary, digital-friendly design.

Solution

Solution

Created a logotype using a custom typeface that blends serif and sans-serif elements. Developed a color palette inspired by classic book designs with a modern twist. Designed app icons and UI elements that complement the overall brand aesthetic.

Results

Results

  • App store rating increased from 3.2 to 4.8 stars

  • User base grew by 150% in the first quarter after rebranding

  • Featured as "App of the Day" on a major app store