Craft a brand identity that bridges classical literature and modern technology.
Strike a balance between a timeless, literary feel and a contemporary, digital-friendly design.
Created a logotype using a custom typeface that blends serif and sans-serif elements. Developed a color palette inspired by classic book designs with a modern twist. Designed app icons and UI elements that complement the overall brand aesthetic.
App store rating increased from 3.2 to 4.8 stars
User base grew by 150% in the first quarter after rebranding
Featured as "App of the Day" on a major app store