Unify Globex's visual communication across all markets while respecting local cultural nuances.
Create a flexible brand system that maintains consistency yet allows for regional adaptations.
Designed a modular brand identity system with a core logo and regional variations. Developed a comprehensive brand guideline document and created templates for various marketing materials.
Achieved 95% brand consistency across 20 global markets
Reduced design production time by 40% due to standardized templates
Increased brand value by an estimated 15% according to internal metrics
