Create a bold, edgy brand identity that resonates with passionate bikers while appealing to a broader audience of motorcycle admirers.
Develop a visual language that balances the rugged, rebellious spirit of biker culture with a modern, accessible aesthetic to attract both hardcore riders and casual fans.
Designed a dynamic logo featuring a stylized "R" that resembles a winding road
Created a versatile color palette combining classic black and chrome with bold accent colors
Developed a custom typeface that evokes speed and strength
Designed apparel graphics, helmet patterns, and accessories that showcase the brand's attitude
Successful brand launch with 50,000 social media followers gained in the first month
Collaboration requests from three major motorcycle manufacturers within six months
200% increase in projected first-year sales
Featured in top motorcycle magazines as "Brand to Watch"
